Marketing Internacional (2 º Sem 2020/2021)

MKT (Marketing)

Bibliografia

Principal

• Green, M. C. & Keegan, W. J. (2020). Global Marketing. Global Edition, 10th Edition, Pearson., ., ., .

Secundária

• Hollensen, S. (2020). Global Marketing. 8th Edition, Pearson Higher Education., ., ., .
• Czinkota, M., Ronkainen, I., & Zvobgo, G. (2011). International Marketing. United Kingdom: Cengage Learning., ., ., .
• Keegan, W.J. (2005) Marketing Global, 7.ª edição. São Paulo: Pearson-Prentice Hall International, Inc. (Edição em língua portuguesa)., ., ., .
• Keegan, W.J. (2014) Global Marketing Management, 8th Edition. Pearson., ., ., .