Marketing Operacional (2 º Sem 2017/2018)

MKT (Marketing)

Bibliografia

Principal

  • Kotler, P. & Armstrong, G. , Principles of Marketing, Kotler, P. & Armstrong, G. (2017). Principles of Marketing, 17th ed. Essex, England: Prentice-Hall. , 2017

Secundária

  • McDonald, M. & Wilson, H., Marketing Plans ? How to Prepare Them, How to Use Them, McDonald, M. & Wilson, H. (2011), Marketing Plans ? How to Prepare Them, How to Use Them, 7th ed., John Wiley & Sons. , 2011
  • Wood, M. , The Marketing Plan Handbook, Wood, M. (2014), The Marketing Plan Handbook, 5th Ed., Pearson New International Edition, 2014