Marketing Operacional (2 º Sem 2018/2019)
Bibliografia
Principal
- Kotler, P. & Armstrong, G, Principles of Marketing , 17th ed. Essex, England: Prentice-Hall. , 2018
- McDonald, M. & Wilson, H. , Marketing Plans ? How to Prepare Them, How to Use Them , 7th ed., John Wiley & Sons. , 2011
- Wood, M. , The Marketing Plan Handbook , 5th Ed., Pearson New International Edition., 2014