Marketing de Serviços (2 º Sem 2014/2015)

MKT (Marketing)

Bibliografia

Principal

• Lovelock, Christopher e Wirtz, Jochen , Services Marketing: People, Technology, Strategy, Lovelock, Christopher e Wirtz, Jochen (2011), Services Marketing: People, Technology, Strategy, 7th Edition, Pearson Prentice Hall, 2011