Marketing de Serviços (2 º Sem 2018/2019)

MKT (Marketing)

Bibliografia

Principal

  • Lovelock, C., & Wirtz, J., Services Marketing: People, Technology, Strategy. , Lovelock, C., & Wirtz, J. (2016), Services Marketing: People, Technology, Strategy, 8th ed., New Jersey: World Scientific. , 2016