Marketing Theory and Research (1 º Sem 2019/2020)

1. Marketing for the 21st Century
2. Developing Marketing Strategies and Plans
3. Conducting Marketing Research
4. Analysing Consumer Markets
5. Analysing Business Markets
6. Identifying Market Segments and Targets
7. Crafting the Brand Position
8. Competitive Dynamics
9. Setting Product Strategy
10. Designing and Managing Services
11. Developing Pricing Strategies and Programs
12. Managing Retailing, Wholesaling, and Logistics
13. Designing and Managing Integrated Marketing Communications
14. Managing a Holistic Marketing Organization