Strategic Management (2 º Sem 2019/2020)

Linhas Programáticas

Topics to be covered:
1. Theory and practice of strategic management
1.1. Strategic management and strategy: concepts and evolution
1.2. Strategy analysis
1.3. Competitive advantage
1.4. Business strategy
1.5. Corporate strategy
2. Multiple perspectives on strategic management
2.1. Institutional perspectives
2.2. Economic perspectives
2.3. Behaviouralist perspectives
2.4. Current trends and emerging perspectives