Aghaie, Sina, Carlos J.S. Lourenço, and Charles H. Noble (2018), "Fight or Fly? The Effect of Incumbents' Marketing-Mix on New Entrants' Market Exit Over Time."

Lourenço, Carlos J.S., Amir Javadinia, Mark Boons, and Mart Evers (2018), "Making Ideas Break Through the Crowd: The Efficacy of Marketing Communication Instruments and the Success of Crowdfunding."

Lourenço, Carlos J.S., and Els Gijsbrechts (2015),  " Details and Big Pictures: Consumer Use of Actual Prices and Price Images When Choosing a Store. "

Lourenço, Carlos J.S., Sandra Maximiano, Camilla Zallot (2015), " Lying Aversion. "

Bas Donkers, Carlos J.S. Lourenço, Benedict Dellaert, and Dan Goldstein (2013) ,  "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions Under Risk . " ( SSRN)