JOURNAL ARTICLE

GRAÇA MIRANDA SILVA, G., M., H., M.HELENA DO CARMO   MILAGRE MARTINS GONÇALVES, "Causal recipes for customer loyalty to   travel agencies: Differences between online and offline customers",  Journal of Business Research, 2016,   vol. 69, no. 11, pp. 5512-5518

MARIA JOÃO COELHO GUEDES,   M. J., J., H.HELENA DO CARMO MILAGRE MARTINS GONÇALVES, V.VITOR DA CONCEIÇÃO   GONÇALVES, "Stress at the top: Myth or fact? Causal   explanations from a fuzzy-set qualitative comparative analysis (fsQCA)",    Quality and Quantity, 2016, pp.   1-17

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H.,   A.REY-MARTÍ, N.ROIG-TIERNO, M., P.MILES, "The Role of Qualitative   Research in Current Digital Social Media: Issues and Aspects-An   Introduction", Psychology and Marketing,   2016, vol. 33, no. 12, pp. 1023-1028

GONÇALVES, H., M., T., F. LOURENÇO, G., M. SILVA,   "Green buying behavior and the theory of consumption values: A fuzzy-set   approach",  Journal of Business   Research, 2016, vol. 69, no. 4, pp. 1484-1481

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H.,   C.AFONSO, D.GAVILAN, J.GARCÍA-MADARIAGA, "The Influence of Risks   Perception on the Purchase of Ecological Personal Care Products", 2016,   vol. 4, no. 7, pp. 46-66

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H.,   A.VIEGAS, "Explaining consumer use of renewable energy:Determinants and   gender and age moderator effects ",  Journal   of Global Scholars of Marketing Science, 2015, vol. 25, no. 3, pp.   198-215

ANA MARGARIDA GAMBOA, A.,   H.HELENA DO CARMO MILAGRE MARTINS GONÇALVES, "Customer loyalty through   social networks: Lessons from Zara and Facebook",  Business Horizons, 2014, vol. 57, no. 6, pp. 709-717

JOSÉ AUGUSTO DE JESUS FELÍCIO,   J., H.HELENA DO CARMO MILAGRE MARTINS GONÇALVES, V.VÍTOR FERNANDO DA   CONCEIÇÃO GONÇALVES, "Social value and organizational performance in   non-profit social organizations: Social entrepreneurship, leadership and   socio-economic context effects.",  Journal   of Business Research, 2013, vol. 66, no. 10, pp. 2139-2146

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H., P.   S.PATRÍCIA SAMPAIO, "The Customer Satisfaction - Customer Loyalty   Relationship: Re-Assessing Customer and Relational Characteristics Moderating   Effects",  Management Decision,   2012, vol. 50, no. 9, pp. 1509-1526

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H.,   "Multi-Group Invariance in a Third-Order Factorial Model: Attribute   Satisfaction Measurement",  Journal   of Business Research, 2012, vol. 66, no. 9, pp. 1292-1297

GARY AKEHURST, G., C.CAROLINA AFONSO, H.HELENA DO   CARMO MILAGRE MARTINS GONÇALVES, "Re-examining green purchase behaviour   and the green consumer profile: new evidences",  Management Decision, 2012, vol. 50, no. 5, pp. 972-988

PROCEEDINGS FROM SCHOLARLY MEETINGS

GRAÇA MIRANDA SILVA, G., M., H.HELENA DO CARMO   MILAGRE MARTINS GONÇALVES, "Causal recipes for customer loyalty to   travel agencies: Differences between online and offline customers" in  6th Innovation and Knowledge Academy .,    Global Innovation and Knowledge Academy   (Proceedings GIKA 2016), 2016, Valencia, Spain

HELENA DO CARMO MILAGRE   MARTINS GONÇALVES, H., G., M.GRAÇA MIRANDA SILVA, "What motivates eWOM   in hotel industry? Causal explanations from fsQCA." in  2016 Global Marketing Conference at Hong   Kong Proceedings., 2016, Hong Kong , China

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H., T.   F.LOURENÇO, G., M.GRAÇA MIRANDA SILVA, "Green buying behavior and the   theory of consumption values: A fuzzy-set approach" in  5th Global Innovation and Knowledge   Academy.,  GIKA Proceedings,   2015, Spain

HELENA DO CARMO MILAGRE MARTINS GONÇALVES, H.,   A.VIEGAS, "Explaining consumer use of renewable energy: Determinants,   and age and gender moderator effects" in  2014 Global Marketing Conference at Singapore.,  Global Marketing Conference Proceedings,   pp. 1449-1450, 2014, Singapore

JOSÉ AUGUSTO DE JESUS   FELÍCIO, HELENA DO CARMO MILAGRE MARTINS GONÇALVES, VITOR

FERNANDO DA CONCEIÇÃO GONÇALVES, "Explaining   Social Value and Organizational Performance in Non-Profit Social   Organizations: Social Entrepreneurship. Leadership and Socio-Economic Context   Effects" in GIKA Proceedings   (aceite).,  GIKA Proceedings,   2012