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2018

    Participação em encontros científicos internacionais com publicação

    Alshevskaya, T. & Crespo, C. (2018). Determinants and impact of the perceived value of na ad on the consumers' perceptions and behavorial responses, Jornadas Luso-Espanholas de Gestão Científica, fevereiro de 2018, Escola Superior de Tecnologia e Gestão do Instituto Politécnico da Guarda.

    Avelar, S., Tiago, F., & Borges-Tiago, T. (2018). "Senior Tourism in Europe: when there are "no Boundaries"", International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Greece. Vouliagmeni, 17-20 October 2018.

    Borges-Tiago, T. & Tiago, F. (2018).  "Social Media and Tourism: A Literature Review" JAABC - The Finance, Economics, Management, IT, Marketing, MIS, Global Business, and Healthcare Management Research Conference, Cambridge Research Science Institute. Miami, 12-16 December 2018.

    Branco, M., Marques, T. & Crespo, C. (2018). The influence of responsible leadership in expatriate's performance: well-being, emotions and cross-cultural adjustment - a theoretical model. International Conference of Applied Business and Management (ICABM). ISAG, Instituto Superior de Administração e Gestão. Porto. 21 e 22 de Junho de 2018.

    Corado Simões, V. & Martins, G. (2018). "Borderless companies: the role of entrepreneurs and network relationships in the development of global value systems". Conference of the EURAM, Reykjavik, June 2018

    Corado Simões, V. (2018). "If Dunning were writing now: The eclectic paradigm in an Age of Platform Capitalism", 44th Annual Conference of EIBA, Poznan, December 2018 (This paper won the prize of the best Paper of Track 3: 'Developments in IB Theort - Methods, Trends, Critical approaches', and was selected as one of the 5 nominees for the Danny Van den Bulcke Prize for the best paper of the Conference).

    Corado Simões, V. (2018). The above paper was also presented to the Iberian International Business Conference, Cadiz, October 2018.

    Crespo, N., Rodrigues, R., Samagaio, A., & Silva, G.M. (2018). The Adoption of Management Control Systems by Start-Ups: Internal Factors and Context as Determinants. 8th Global Innovation and Knowledge Academy (GIKA) Proceedings, 25-27, June, 2018, Valencia, Spain. ISBN: 978-84-09-00253-5

    Guerra, A., Gaspar, A. & Crespo, C. (2018). Gestão De Atitudes Positivas Em Relação À Marca Pessoal No Mercado De Trabalho E O Efeito Moderador Da Atitude Ao Ewom, Jornadas Luso-Espanholas de Gestão Científica, fevereiro de 2018, Escola Superior de Tecnologia e Gestão do Instituto Politécnico da Guarda.


    Faria, S., Pereira, N., Borges- Tiago, T, Tiago, F. & Couto, J. (2018). "Online Presence of Tour Companies in The Azores". International Conference on Strategic Innovative Marketing and Tourism University of West Attica, Greece. Vouliagmeni, 17-20 October 2018.


    Popa, V., Crespo, C. & Gaspar, A. (2018). The effects of celebrity endorsement on the consumers' perceptions towards global brands, Jornadas Luso-Espanholas de Gestão Científica, fevereiro de 2018, Escola Superior de Tecnologia e Gestão do Instituto Politécnico da Guarda.

    Proença, J., Soares, R. & Lopes, F. (2018), "Shared Services Centres and Business Relationships Dynamics: a case study research", Proceedings of the IMP Asia Conference, Sri Lanka, 2nd - 5th December, 2018.

    Santiago, J. (2018). A Influência da Imagem da Região de Origem no Valor da Marca Centrado no Cliente. XXVIII Journadas Luso-Espanholas de Gestão Cientifica, Guarda, Portugal. January, 2018.

    Santiago, J. (2018). Antecedents of Performance, Learning and Innovation in Exporting Operations: a Theoretical Framework. Referred Paper Proceedings - KM Conference, International Institute for Applied Knowledge Management, Pisa, Italy. June, 2018.

    Santiago, J. (2018). Exploring the Relationship between the Employer Brand Attractiveness and the Intentions that Lead Future Employees to Submit an Application. 8th Global Innovation and Knowledge Academy, Valencia, Spain. June 2018.

    Santiago, J. (2018). Fast Fashion Consumer Behavior in Millennial Generation: a Comparison between Genres. 25th IAMB Conference, Lisbon, Portugal. October, 2019. ISSN 1949-9108.

    Santiago, J. (2018). Processo Integrado do Place Branding: o caso de Cidade de Lisboa. XXVIII Journadas Luso-Espanholas de Gestão Cientifica, Guarda, Portugal. January, 2018.

    Santiago, J. (2018). The Influence of Brand Experience on Customer Satisfaction and Loyalty. European Marketing Academy Conference (EMAC). Glasgow, UK. May, 2018.

    Santos, J.N., Baptista, C.S., Mota, J. & Duarte M. (2018), "Adaptation effects on coopetition" Jornadas Luso-espanholas, Universidade da Beira interior e Universidade de Sevilha, Guarda, Janeiro

    Santos, S. & Gonçalves, H. (2018) "Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations" GIKA; The Catholic University of Valencia; Valencia, 25 to 27 of June 2018.

    Tiago, F. & Borges-Tiago, T. (2018). "Exploring Users' Motivations to Participate in Viral Communication on Social Media". GIKA 2018 - The 8th Global Innovation and Knowledge Academy (GIKA), Catholic University of Valencia "San Vicente Mártir".
    Catholic University of Valencia "San Vicente Mártir", Spain; 25 to 27 of June 2018.  


    Tiago, F., Borges-Tiago, T., Varela, S. & Kavoura, A. (2018). "Asymmetrical image projections effects on destination branding online", International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Greece.  Vouliagmeni, 17-20 October 2018.

    Tiago, F., Cosme, C. & Borges-Tiago, T. (2018). "Like and share: disclosing users' behavior on social media", JAABC - The Finance, Economics, Management, IT, Marketing, MIS, Global Business, and Healthcare Management Research Conference, Cambridge Research Science Institute. Miami, 12-16 December 2018.

    Tiago, F., Moreira, F. & Borges-Tiago, T. (2018). "YouTube videos: a destination marketing Outlook", International Conference on Strategic Innovative Marketing and Tourism
    University of West Attica, Greece. Vouliagmeni, 17-20 October 2018.

    Tiago, F., Veríssimo, J., Borges-Tiago, T. & Silva, T. (2018) "Online janusian brand personality: how much do clients and hoteliers converge?". Global Marketing Conference - GAMMA2018
    American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, Korean Scholars of Marketing Science and Keio University.  Tokyo, Japan; July 26-29, 2018.

    Tiago, F., Veríssimo, J., Silva, T. & Borges-Tiago, T. (2018) "Brand personality co-creation in the hotel industry through social media." CHME 2018 Research Conference; Council for Hospitality Management Education and Bournemouth University. Bournemouth University, UK; 22-25 May.


    Varelas, S., Borges-Tiago, T., Tiago, F., Kefallonitis, E. & Giovanis, A. (2018).  "Strategic Synergies and Co-Marketing - A case study of the Airline Sector" International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Greece. Vouliagmeni, 17-20 October 2018.

    Zacarias, A.P. (2018) Effectiveness of corporate governance-Board characteristics and corporate performance; 17th International Conference on Corporate Social Responsibility and 8th Organizational Governance Conference; Garden University; Bangalore/India, 11 to 14 September.