2010
Proença, J. Silva M., and Fernandes T. (2010). "The Impact of the Internet upon Bank Marketing", Journal of Financial Services Marketing, 15 (2) 160-175. ( Click here )
Casais, B. and Proença, J. (2010). "Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research", Journal of Macromarketing, Vol. 30, nº. 4, pp. 409. DOI: 10.1177/0276146710380586. (ISSN 0276-1467) (eISSN 1552-6534)( Click here )