Análise Quantitativa de Dados em Marketing (1 º Sem 2019/2020)

MKT (Marketing)

Bibliografia

Principal

  • Field, A. P., Discovering statistics using IBM SPSS statistics: And sex and drugs and rock 'n' roll (4th ed.), London: Sage, 2013
  • Pallant, J., SPSS survival manual: A step by step guide to data analysis using SPSS (6th ed.), Maidenhead: Open University Press/McGraw-Hill, 2016
  • Sarstedt M., Mooi E. , A concise guide to market research: The process, data and methods using IBM SPSS Statistics, London: Springer, 2014

Secundária

  • Saunders, M., Lewis, P. & Thornhill, A., Research methods for business students (5th ed.), Harlow: Prentice Hall, 2009
  • Newbold, P., Carlson, W., & Thorne, B., Statistics for business and economics (8th ed.), New Jersey: Pearson, 2013