Análise Quantitativa de Dados em Marketing
(1
º Sem
2019/2020)
MKT (Marketing)
Bibliografia
Principal
-
Sarstedt M., Mooi E.,
A concise guide to market research: The process, data and methods using IBM SPSS Statistics,
London: Springer,
2014
Secundária
-
Pallant, J.,
SPSS survival manual: A step by step guide to data analysis using SPSS,
Open University Press/McGraw-Hill,
2016
-
Field A.P.,
Discovering statistics using IBM SPSS statistics: And sex and drugs and rock 'n' roll,
London: Sage,
2013
-
Marôco, J.,
Análise Estatística com o SPSS Statistics,
Pêro Pinheiro: ReportNumber,
2018
