Business Entrepreneurship (1 º Sem 2008/2009)

Introduction to Entrepreneurship;
1. Introduction to Entrepreneurship

2. The creation of new businesses

3. From Idea to Market. Market research, Target market and analysis of the competitive structure

4. Students Presentation I ? From the Idea to the Concept

5. Evaluation Criteria for Business Opportunities

6. Students Presentation II ? Market Opportunity Analysis

7. Protection of industrial and intellectual property

8. Marketing in Start-up companies. How to get out of the niche?

9. Students Presentation III ? From the Market to the Operactional Plan

10. The Business Plan

11. The team of Entrepreneurs

12. Students Presentation IV ? Final presentation of the Business Plan

13. Students Presentation IV ? Final presentation of the Business Plan.