Marketing Management (1 º Sem 2020/2021)
Linhas Programáticas
? Understanding Marketing Management
? Capturing Marketing Insights
? Connecting with Customers
? Building Strong Brands
? Shaping Market Offerings (Marketing-mix)
? Conducting Marketing Responsibly for Long-term Success
? Capturing Marketing Insights
? Connecting with Customers
? Building Strong Brands
? Shaping Market Offerings (Marketing-mix)
? Conducting Marketing Responsibly for Long-term Success