Operational Marketing (1 º Sem 2019/2020)

Marketing: Importance and Scope
- Fundamental Marketing Concepts;
- Company Orientations toward the Marketplace;
- Marketing-Mix.

Marketing Information
- Marketing Information System;
- Organization Marketing Environment.

Marketing-Mix
- Product and Services Decisions;
- Design of the product strategy;
- Development of branding;
- Pricing Strategies;
- Distribution Channels;
- Communication.