Operational Marketing (1 º Sem 2019/2020)
Objetivos
To develop the student's understanding of basic concepts and terminology of marketing.
To offer insights concerning what marketing managers do, with a focus on the functional components of marketing (i.e., product, pricing, promotion/communication and channel decisions).
To offer insights concerning what marketing managers do, with a focus on the functional components of marketing (i.e., product, pricing, promotion/communication and channel decisions).