Marketing Operacional (2 º Sem 2019/2020)

Bibliografia

Kotler, P. & Armstrong, G, Principles of Marketing , 17th ed. Essex, England: Prentice-Hall. , 2018
McDonald, M. & Wilson, H. , Marketing Plans ? How to Prepare Them, How to Use Them , 7th ed., John Wiley & Sons. , 2011
Wood, M. , The Marketing Plan Handbook , 5th Ed., Pearson New International Edition., 2014
Wood, M., Essential Guide to Marketing Planning (4th ed). Harlow, United Kigdom: Pearson Education., ISBN: 978-1-292-11752-2 (Print) ISBN: 978-1-292-11754-6 (PDF), 2017