Metodologias de Investigação (1 º Sem 2017/2018)

MKT (Marketing)

Bibliografia

Principal

• Saunders, M., Thornhill, A. & Lewis, P. , Research Methods for Business Students , Saunders, M., Thornhill, A. & Lewis, P. (2016). Research Methods for Business Students (7th ed). Harlow, England: Prentice Hall. , 2016

Secundária

• Creswell, J. , Research Design , Creswell, J. (2017). Research Design (5th ed.). London: Sage Publications. , 2017