Customer Relationship Management (2 º Sem 2019/2020)

MKT (Marketing)

Casos Link

    Ficheiros
    • Caso 1 (Caso Ikea.pdf, 518KB)
    • Caso 2 (Caso Amex.pdf, 429KB)
    • Caso 3 (Caso AIB.pdf, 235KB)
    • Caso 4 (Caso BCF.pdf, 439KB)
    • Caso 5 (Social Commerce (2014_Laudon_Managing Information Systems - Managing the Digital Firm 13th Edition).pdf, 105KB)
    • Caso 6 (Best Buy.pdf, 443KB)