Estratégia Empresarial
(2
º Sem
2014/2015)
ECO
,
FIN
,
GES
,
MAEG
Bibliografia
Principal
-
Ireland, Hoskisson, Hitt,
The Management of Strategy (10th Ed, 9th Ed, 8th Ed) - Concepts and Cases ,
SouthWestern - Cengage Learning,
2013, 2012, 2011
Secundária
-
Robalo Santos,
Gestão Estratégica - Conceitos, modelos e instrumentos,
Escolar,
2008
-
Wheelen, Hunger,
Strategic Management and Business Policy (11th Ed.),
Pearson,
2008
-
De Wit, Meyer,
Strategy - Process, Content, Context (4th Ed.) ,
Southwestern,
2010
