Estratégia Empresarial (2 º Sem 2019/2020)

ECO , EGERAIS , FIN , GES , MAEG

Bibliografia

Principal

• Ireland, Hoskisson, Hitt, Strategic Management - Competitiveness & Globalization (12th Ed.) , SouthWestern - Cengage Learning, 2017

Secundária

• De Wit, Meyer, Strategy - Process, Content, Context (4th Ed.) , Southwestern, 2010
• Wheelen, Hunger, Strategic Management and Business Policy (11th Ed.), Pearson, 2008
• Robalo Santos, Gestão Estratégica - Conceitos, modelos e instrumentos, Escolar, 2008