Strategy and Prospective (1 º Sem 2015/2016)
ECO , ECN , EGERAIS , FIN , GES , MNG , MAEG
Program
Part I ? Strategic Management
- The concept of strategy and the process of strategic management;
- Management and corporate strategy;
- The external environment analysis: threats and opportunities;
- The internal environment analysis: resources, strengths and weaknesses.
Part II ? Prospective
- Prospective as a research project over de future;
- The scenario building. Scenarios as an important tool of prospective.
- The concept of strategy and the process of strategic management;
- Management and corporate strategy;
- The external environment analysis: threats and opportunities;
- The internal environment analysis: resources, strengths and weaknesses.
Part II ? Prospective
- Prospective as a research project over de future;
- The scenario building. Scenarios as an important tool of prospective.