Marketing Digital e Social Media (2 º Sem 2020/2021)

ECO , ECN , FIN , GES , MNG , MAEG

Bibliografia

Principal

• Chafffey, D., Ellis- Chadwick, F, Digital Marketing , 6th Edition, Pearson, 2015

Secundária

• Ryan, D. , Understanding Digital Marketing Strategies for Engaging the Digital Generation , 3rd edition, Kogan Page, 2014
• Ryan, D. , Understanding Social Media , Kogan Page, 2015