Marketing Estratégico (2 º Sem 2019/2020)

Bibliografia

Kotler, Philip e Armstrong, Gary , Principles of Marketing , Global Edition, 17th Edition, Pearson., 2018

Armstrong, Gary, Kotler, Philip, Opresnik, Marc O. , Marketing: An Introduction , 13th Global Edition, Pearson., 2017
Solomon, Michael R. , Consumer Behavior: Buying, Having and Being , Global Edition, 12th Edition, Pearson Higher Education, 2018
Malhotra, Naresh K. , Essentials of Marketing Research: A Hands-On Orientation , 1th Edition, Prentice Hall, 2015
Wood, Marian Burk , The Marketing Plan Handbook , 5th Edition, Pearson New International Edition, 2014