Marketing Estratégico (2 º Sem 2020/2021)

ECO , FIN , GES , MAEG

Bibliografia

Principal

  • Kotler, Philip e Armstrong, Gary , Principles of Marketing , Global Edition, 17th Edition, Pearson., 2018
  • Kotler, Philip e Armstrong, Gary, Principles of Marketing , Global Edition, 17th Edition, Pearson. , 2018

Secundária

  • Armstrong, Gary, Kotler, Philip, Opresnik, Marc O. , Marketing: An Introduction , 13th Global Edition, Pearson., 2017
  • Solomon, Michael R. , Consumer Behavior: Buying, Having and Being , Global Edition, 12th Edition, Pearson Higher Education, 2018
  • Malhotra, Naresh K. , Essentials of Marketing Research: A Hands-On Orientation , 1th Edition, Prentice Hall, 2015
  • Wood, Marian Burk , The Marketing Plan Handbook , 5th Edition, Pearson New International Edition, 2014
  • Kotler, Philip e Keller, Kevin , Marketing Management , 15th Edition, Prentice Hall, Saddle River, 2014
  • Malhotra, Naresh K. , Essentials of Marketing Research: A Hands-On Orientation , 1th Edition, Prentice Hall, 2015
  • Wood, Marian Burk , The Marketing Plan Handbook , 5th Edition, Pearson New International Edition. , 2015