International Marketing (1 º Sem 2008/2009)
Objectives
To develop the integrated knowledge of the International Marketing concepts
To present concepts, instruments and methodologies aiming the elaboration of the international marketing strategy
Evidence the importance and utility of the analysis models for the diverse study and understanding of the multiple variables
To treat the subjects of transports and contracts given the influence in the activity of the companies
To present concepts, instruments and methodologies aiming the elaboration of the international marketing strategy
Evidence the importance and utility of the analysis models for the diverse study and understanding of the multiple variables
To treat the subjects of transports and contracts given the influence in the activity of the companies