Marketing Internacional (1 º Sem 2013/2014)

ECO , FIN , GES , MAEG

Bibliografia

Principal

  • Green, M. C. & Keegan, W. J. (2020). Global Marketing. Global Edition, 10th Edition, Pearson., ., ., .

Secundária

  • Hollensen, S. (2020). Global Marketing. 8th Edition, Pearson Higher Education., ., ., .
  • Solberg, C. A. (2018). International Marketing: Strategy Development and Implementation. 1st Edition, Routledge., ., ., .
  • Czinkota, M., Ronkainen, I., & Zvobgo, G. (2011). International Marketing. United Kingdom: Cengage Learning., ., ., .
  • Ilhéu, F. (2009). Estratégia de Marketing Internacional. Coimbra: Edições Almedina., ., ., .