ESG-Driven Innovation – A Case Study of Licata S.p.A

Environmental, Social and Governance (ESG) principles have become an indispensable paradigm for corporate strategies that connect business goals with sustainability and profitability. Using the case study of the Licata S.p.A., a medium-sized enterprise operating in the construction field, the research shows the evolution of ESG and how sustainability-based innovation can drive operating success and create stakeholder trust. In particularly, it explores the example of Licata S.p.A., in the paradigm of the eco-friendly line "Licata Naturalis" development, describes how companies can embed ESG thinking in "classic" industries through the subsequent convergence of market functionality and environmental responsibility. Based on empirical evidence, the thesis also supports that ESG adoption promotes shareholder value, operational efficiency, and long-term resilience. This thesis highlights that ESG is not only a compliance mechanism, but a strategic driver of sustainable value creation. By combining theoretical insights with practical application, the study encourages organizations to view sustainability as a pathway to innovation and enduring profitability, paving the way for responsible and competitive business practices in a rapidly evolving global market