Global Management Challenge case-study: From early entrepreneurial beginnings to a multinational venture

This MFW connects to the field of Entrepreneurship by examining how SDG, the company behind the Global Management Challenge (GMC), leveraged entrepreneurial principles to create and scale a globally impactful business simulation platform. By analyzing SDG's innovative business model, lean startup approach, and ability to create value for multiple stakeholders, this study highlights key entrepreneurial concepts. The case of SDG and GMC serves as a practical example of how entrepreneurial vision can transform an educational tool, bridging academia and industry while fostering innovation and leadership development.