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José Veríssimo

Senior Associate Professor
Management - Strategic Management and Marketing
Biography

José Veríssimo is ISEG's Associate Dean responsible for Marketing, International and Institutional Relations, and for Alumni.
Doctor (PhD) in Business Management from Manchester Business School, University of Manchester, United Kingdom, is Associate Professor with Aggregation in Marketing. Author of several scientific articles in international academic journals, he has successfully supervised 160 Master's students and 5 PhD students. His areas of specialization are services marketing, digital marketing and brand management.
He scientifically coordinates the MIM - Master in Management at ISEG, and is the Co-coordinator of the PhD in Agricultural Innovation in Tropical Food Chains, a program in partnership between ISA - Instituto Superior de Agronomia, INIAV - Instituto Nacional de Investigação Agrária e Veterinária, and the ISEG.
He joined academia in 2002 after 20 years of professional experience in the consumer goods industry.