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José Veríssimo

Associate Professor
Management - Strategic Management and Marketing
Biography

José Manuel Cristóvão Veríssimo is the Associate Dean of International Affairs, Rankings, Executive Education, and School Facilities at ISEG – Lisbon School of Economics and Management, Universidade de Lisboa.

In 2003, he received a PhD in Business Administration from Manchester Business School, University of Manchester, United Kingdom. He has been Associate Professor of Marketing & Strategy since 2017.

He has written several articles in international peer reviewed journals and international conference proceedings. He has effectively supervised more than 120 master's and 4 PhD students. His work focuses specifically on services marketing, digital marketing and branding.

He is currently the scientific coordinator of the ISEG IDBA - International Diploma in Business Administration, ISEG MIM - Master in Management, and several executive Postgraduate programs. He has worked in the fast-moving consumer goods industry for more than 20 years before joining the Academy.