Empreendedorismo (2 º Sem 2017/2018)

ECO , ECN , EGERAIS , FIN , GES , MNG , MAEG

Bibliografia

Principal

• Steve Blank and Bob Dorf, The Startup Owner?s Manual: The Step-By-Step Guide for Building a Great Company, Blank, S. (2012). The startup owner's manual: The step-by-step guide for building a great company. BookBaby., 2012
• Alexander Osterwalder and Yves Pigneur , Business model generation: a handbook for visionaries, game changers, and challengers, Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons., 2010