Marketing
(2
º Sem
2019/2020)
ECO
,
FIN
,
MAEG
Apresentação Aulas
Link
Esta secção contém itens de acesso restrito.
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Cap.1
(kotler_pom16e_inppt_01 lecture 2.pdf, 25MB)
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Cap. 3
(Marketing (finanas) - chapter 3 Markets.pdf, 28,5MB)
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Cap. 4
(Kotler_pom16e_inppt_04- p.pdf, 12,5MB)
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Cap. 7
(kotler_pom16e_inppt_07 with notes.pdf, 6,8MB)
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Cap. 2
(Marketing - strategy Kotler_pom16e_inppt_02.pdf, 6,2MB)
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Cap. 8
(Products, Services, PLC, Brands - kotler_pom16e_inppt_08.pdf, 51,5MB)
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Cap. 10
(Marketing Cap. 10 - Pricing.pdf, 7,1MB)
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Cap. 11
(Marketing - cap. 11 Pricing 2.pdf, 10MB)
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Cap. 12
(Marketing Chapter 12 Distribution.pdf, 14,2MB)
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Cap. 14 e 17
(Marketing - Communication2.pdf, 35,7MB)
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Estudo de caso ZARA
