Marketing
(2
º Sem
2019/2020)
ECO
,
FIN
,
MAEG
Bibliografia
Principal
-
Kotler, Philip e Armstrong, Gary,
Principles of Marketing
,
Global Edition, 17th Edition, Pearson. ,
2018
Secundária
-
Kotler, Philip e Keller, Kevin ,
Marketing Management
,
15th Edition, Prentice Hall, Saddle River,
2014
-
Malhotra, Naresh K. ,
Essentials of Marketing Research: A Hands-On Orientation
,
1th Edition, Prentice Hall,
2015
-
Wood, Marian Burk ,
The Marketing Plan Handbook
,
5th Edition, Pearson New International Edition. ,
2015
