Bruno Galante, Head of Corporate Communications at Toyota
João Martins da Silva, Corporate Marketing Manager EDP
Master in Marketing
December 2, 2010, 09h30
Within the scope of the Master in Marketing, coordinated by Prof. Margarida Duarte and the discipline of Integrated Marketing Communication under the responsibility of Prof. Patricia Tavares, ISEG has the honor of receiving as guests on December 2, the representatives of the companies Toyota Portugal and EDP, cases studied in the recently edited book, "Green Target - The New Trends in Marketing", by Carolina Afonso, resulting from the Master's Thesis in Marketing, supervised by Prof. Helena Milagre Gonçalves.
TOYOTA
Bruno Galante is the current Head of Institutional Communication at Toyota Caetano Portugal (Salvador Caetano Group) and Lecturer at IPAM (Portuguese Institute of Administration and Marketing in Aveiro) in the discipline of Brand Management and Communication, within the scope of the Master's Degree in Marketing Management. She holds a degree in Marketing from the Instituto Superior de Contabilidade e Administração do Porto (ISCAP - 1998/2003). She has been part of Toyota's Communication and Marketing Department since 2004 and has been coordinating the company's social responsibility strategy since 2006.
EDP
João Martins da Silva, is currently Corporate Marketing Manager - Responsible for the electricity market: universal service and transversal projects; product and service strategy; ECO - Energy Efficiency Program; offer of new services at Inovcity in Évora. At EDP since 2002.
Degree in Business Management, Univ. Católica M.B.A. w/ specialization in Marketing, Univ. Católica, Experience in Marketing and Sales, in different sectors of activity
Carolina Afonso has a degree in International Relations from Universidade Nova de Lisboa, a specialization from Haagse Hoge School in the Netherlands and a Master's degree in Marketing from Instituto Superior de Economia e Gestão.
She has been working in the Information Technology area for five years and is currently marketing director for ASUS Portugal.
Her main interests are marketing and ecology. The subject of his master's thesis is "The Portuguese green consumer: profile and buying behavior". She recently published a book on green marketing entitled "Green Target - The New Trends in Marketing". She writes for several national publications on green marketing and consumer behavior. He is currently a columnist for the GreenGoods project, a portal on green market news and trends.
