ISEG has gathered the trends of some of the country's best Social Media experts in an ebook. The Social Media Trends 2017 eBook has a total of 18 trends that cover various areas such as Marketing Strategy, Content Marketing, Public Relations, Advertising, Digital Analytics and Community Management, providing relevant insights for marketing management. The authors of the book are also lecturers on the Social Media Management course: Helena Gonçalves and Carolina Afonso, from ISEG, Elisabete Ferreira (JWT), Fábio Rodrigues (Ongagement), Nuno Hipólito (Resolution Media), Sandra Alvarez (PHD), Vanda Rosário (IPSIS). The ebook is free to download and is available at:  http://www1.idefe.pt/cursos/smm