IDEFE has gathered trends from some of the country's top Social Media experts into an ebook.
The Social Media Trends 2019 eBook has a total of 14 trends that run through various areas such as Marketing Strategy, Content Marketing, Public Relations, Advertising, Digital Analytics and Community Management, and relevant insights can be gained for marketing management.
The authors of the work are also teachers of the Social Media Management course: Helena Gonçalves and Carolina Afonso, from ISEG, Ana Mendes (consultant), Carlos Prazeres (Impresa), Nuno Hipólito (Fidequity), Sandra Alvarez (PHD), Francisco Véstia (Samyroad).
The ebook is free to download and is available at: https://goo.gl/UMBS5Z