Following the renewal of its brand identity, ISEG is now betting on a major multi-media advertising campaign to communicate the signature "Open minds. Grab the future", created by brand strategy consultancy Saint Pirate and production company el-Hey.
In the year in which it celebrates 110 years of history, the campaign reflects ISEG's modernity and determination to be close to the essence of each one. The first school of economics and management in the country reaffirms its brand of rigor, pluralism, humanism and avant-garde thinking and innovation.
"The positive energy we feel today at ISEG had to be translated into our communication" explains Clara Raposo, President of ISEG. "We are a school that truly teaches, with depth and demand, but which is also a genuinely human and collaborative school. This campaign reflects our spirit of inclusiveness and the coexistence with the arts and creativity, which are indispensable elements for the new generations of managers and economists."
The whole campaign is based on ISEG's DNA and is based on a insight central: "the future of economics and management is made up of different talents". ISEG, with its culture of rigor, collaborative thinking and innovation, is open to these different profiles, inaugurating a "next level" of education and knowledge in Portugal.
This campaign involves a 60" film and fourteen graphic pieces to communicate four complementary approaches (institutional; undergraduate; master's and executive training), which will be conveyed in a media plan. on , and offline.
