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On Friday, June 7, at 18:00, the award ceremony "
Outstanding new case writers" to Professor José Azevedo Pereira and former MBA student João Carlos Silva, at the hands of representatives from The Case Centre. The winning Case Study is
Strategic Actions in Challenging Times about the José de Mello Group and Brisa. Vasco de Mello, CEO of Brisa, will be present at this session.
The Case Center's Awards distinguish, every year, the most impactful Case Studies from authors and professors around the world. The 29th edition of this prestigious competition awarded for the first time ISEG, the only School in Portugal to have been distinguished.