On Wednesday, June 8, ISEG will organize the first edition of the event Think Digital about digital marketing.
The event as part of the launch of
postgraduate degree in Digital Marketing of ISEG will be attended by Prof. Dr. Helena Martins Gonçalves, scientific coordinator of the course, Carolina Afonso (ASUS), Sandra Alvarez (PHD), João Nunes (Google), Martim Neto Mariano (Sic Notícias), Rui Ventura (Fuel TV and APPM) and Prof. Dr. Vítor Gonçalves (ISEG).
The event will seek to respond to the need to rethink relevant issues in the area of digital marketing, exploring new approaches. It will also be an opportunity for candidates to attend the postgraduate course to have a first contact with the lecturers and learn more about the structure and objectives of the course.
See the
program here.
Limited places. Admission is free but subject to confirmation by registering on eventbrite:
https://goo.gl/9Y4cLv
About the Postgraduate Diploma in Digital Marketing
The Postgraduate Diploma in Digital Marketing aims to take an integrated approach to the subject of digital marketing, broadly covering digital marketing strategy, from its definition and planning to its implementation, monitoring and evaluation. Over the course of three training blocks, students gain specific knowledge that enables them to draw up a digital marketing strategy, define metrics, master platforms and analyze return on investment effectively.
This Postgraduate Diploma in Digital Marketing has a partnership with Google and PHD (OmniCom Group), leading international and national organizations in the field.
The best student on the course will be awarded a prize of 1500 euros, sponsored by PHD. Applications for this postgraduate course are now open. The first edition starts in September 2016.