Speaker

Teresa Colaço Rosário - German Wine Market Specialist

Program

1. General analysis of the German wine market
  1.1 Production
  1.2 Stocks
  1.3 Foreign trade
  1.4 Wine consumption
  1.5 Socio-demographic analysis of wine consumption in Germany
  1.6 Structure of distribution channels

2. Germany: the world's largest wine importer
  2.1 Imports by country of origin
  2.2 Imports by quality level and type of container (bottle or bulk)
  2.3 Imports of bottled wines by country of origin

3. Determinants of quality from the German consumer's perspective and preference study

4. Positioning Portuguese wines in Germany: the case of a small producer in a competitive environment

5. Defining a strategy for Portuguese wines in the German market

Registration

To register, click here.
The event is free to attend, subject to registration.

For more information about our Postgraduate Wine Business course, visit IDEFE.PT/PGWB

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Best student award
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