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On October 29th and 30th, a set of 4 workshops (4 hours each) will be held at ISEG on
Digital Transformation (Auditorium 2, Quelhas Building, 2nd floor).
Workshops are organized by
Uberbrands with the support of ISEG.
Registration is now closed.
PROGRAMME
OCTOBER 29 - DAY 1
New technologies are impacting the logic of how business works. A real revolution is underway where companies and people need to improve their ability to adapt to an increasingly changing, complex and uncertain world. In this workshop you will understand the transformative potential of these technologies and reflect on the skills that professionals need to develop to create a culture of innovation and maintain the competitiveness of companies.
9:00 - 13:00 - Disruptive Technologies and Digital Transformation: Big Data, Cloud Computing, IoT and Artificial Intelligence - Alexandre del Rey
14:00 - 18:00 - Skills and Culture for Innovation - Fernando Domingues Jr.
OCTOBER 30 - DAY 2
How to make the most of the investment in time and money we make when registering for an event? How to get information without asking questions (elicitation)? The implications, and how to implement successful marketing strategies in the new market reality.
9:00 - 13:00 - Event Intelligence: Planning and Elicitation Techniques - Luis Madureira
14:00 - 18:00 - Digital Marketing - Nino Carvalho