Biography
Carlos Lourenço joined ISEG as an Assistant Professor in 2017 and he's tenured since 2023.
Prior to his appointment at ISEG, Lourenço was an Assistant Professor at University of South Carolina and, before that, at Erasmus University.
At Erasmus University's Rotterdam School of Management, he was the Academic Director of the Marketing Management MSc program for four years.
Having started his academic career at ISCTE in Lisbon in 2003, he also taught summer schools in applied econometrics at Università della Calabria and at Universidade de São Paulo.
Carlos Lourenço conducts research in mainly behavioral economics, behavioral consumer finance, and behavioral pricing and retailing.
Together with his co-authors, he has been publishing in leading double-blind peer-reviewed international journals such as the Journal of Marketing Research (JMR), the International Journal of Research in Marketing (IJRM), the Journal of Interactive Marketing (JIM), the Psychology & Marketing (P&M), and the Industrial Marketing Management (IMM).
Carlos Lourenço holds a BSc in Economics from Catholic University in Lisbon, which included an exchange semester at Bocconi University, and a MPhil and a PhD in Marketing, both from Tilburg University.
His PhD dissertation won the Best European PhD Dissertation in Marketing EMAC McKinsey Award in 2011.
He has two children and enjoys spending time with his family.
Education
2010 | Philosophiae Doctor , Sciences de Gestion, Autre Tilburg University (Netherlands) |
2005 | Master of Science, Sciences de Gestion, Autre Tilburg University (Netherlands) |
2003 | Autre, Science, Economia Aplicada e Métodos ISCTE (Portugal) |
2001 | Bachelor of Science, Economie, Economia Universidade Católica Portuguesa de Lisboa (Portugal) |
Publications & Citations
Year | Title / Publication | Link |
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2023 | Credible vs. deceptive threat of market entry: Empirical evidence from the US airline industry Industrial Marketing Management |
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2022 | How Songs from Growing Up and Viewers’ Attachment Styles Affect Video Ads’ Effectiveness Psychology and Marketing |
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2020 | Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and Acceptance of Financial Robo-Advice Journal of Interactive Marketing |
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2015 | The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis Journal of Marketing Research |
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2013 | The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet International Journal of Research in Marketing |
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Year | Title / Publication | Link |
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2022 | Details and Big Pictures: Consumer Use of Actual Prices and Price Images When Choosing a Store Working Paper do Departamento de Economia do ISEG |
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2022 | The Effect of Range of Outcomes and Magnitude of Rewards on Lying Behavior in Anonymous Dice-Under-Cup Trials Working Paper do Departamento de Economia do ISEG |
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2017 | Consumer Acceptance of Online Pension Investment Advice Netspar Series |
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2015 | Details and Big Pictures: Consumer Use of Actual Prices and Price Images When Choosing a Store Working Paper |
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2015 | Lying Aversion Working Paper |
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2013 | Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions Under Risk Working Paper |
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2013 | Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions Netspar Series |
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2012 | Measuring and Debiasing Consumer Pension Risk Attitudes Netspar Series |
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Year | Title / Publication | Link |
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2018 | Making Ideas Break Through the Crowd: The Efficacy of Marketing Communication Instruments and the Success of Crowdfunding AMA Winter Conference |
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2016 | Quantified-Self and Health-Related Outcomes Health, Technology, and Moralization Workshop |
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2009 | Details and big pictures: Consumers' use of actual prices and price images when choosing a store INFORMS Marketing Science Conference |
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2008 | Dynamic store price image formation and category pricing INFORMS Marketing Science Conference |
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2007 | In search of lighthouse categories: Dynamic store price image formation and category pricing Marketing Dynamics Conference |
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2006 | Store Price Image: The Missing Link EMAC Doctoral Colloquium |
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2006 | Modelos multinível e dados hierárquicos (Multilevel models and hierarchical data) Annual Conference of the Portuguese Statistical Society |
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Year | Title / Publication | Link |
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2016 | Music and Nostalgia: Understanding the Impact of Music in Older Consumers |
Year | Title / Publication | Link |
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2010 | Consumer Models of Store Price Image Formation and Store Choice |
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2005 | Store Price Image: Empirical Findings From Individual- and Store-Level Data |
Year | Title / Publication | Link |
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2017 | Individual and Collective Sensory Experiences in Advertising and Sales and Their Downstream Consequences: Lessons From The Lab |
Teaching
Semester | Course | Degree | Coordinator |
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2º | FinLab | Licenciatura Bolonha em Gestão - Management, Licenciatura Bolonha em Economia - Economics, Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Finanças - Finanças, Licenciatura Bolonha em Finanças - Finance, Licenciatura Bolonha em Gestão - Gestão | Yes |
2º | Experimental Economics | Licenciatura Bolonha em Economia - Economics, Licenciatura Bolonha em Economia - Economia | Yes |
1º | Economia e Finanças Comportamentais | Licenciatura Bolonha em Economia - Economics, Licenciatura Bolonha em Economia - Economia | No |
2º | Economics and Business Information | Licenciatura Bolonha em Economia - Economics | Yes |
2º | Seminário | Licenciatura Bolonha em Economia - Economia | No |
2º | Métodos de Investigação Aplicados ao Desenvolvimento | Mestrado Bolonha em Desenvolvimento e Cooperação Internacional - Desenvolvimento e Cooperação Internacional 2015 | Yes |
1º | Research Methods in Development Studies | Doutoramento Bolonha em Estudos de Desenvolvimento - Estudos de Desenvolvimento | No |
1º | Economia 1-G | Licenciatura Bolonha em Finanças - Finanças, Licenciatura Bolonha em Estudos Gerais - Estudos Gerais, Licenciatura Bolonha em Gestão - Gestão | No |
1º | Economics and Business Information | Licenciatura Bolonha em Gestão - Management, Licenciatura Bolonha em Finanças - Finance | Yes |
Year | Student Name / Title / Institution | Supervision Type | Link |
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2023/2024 | DOMAS JUNČA THE EFFECT OF PRICE AND NON-PRICE INCUMBENT REACTIONS ON A LOW-COST CHALLENGER’S TIME TO EXIT FROM THE MARKET: AN EMPIRICAL REASSESSEMNT OF THE US AIRLINE MARKET AND THE GERMAN BUS MARKET Instituto Superior de Economia e Gestão |
Master | Ver |
2021/2022 | ANA MAFALDA NETO DA SILVA PINTO PALMELA Effects of Color Priming on Economic Behavior Instituto Superior de Economia e Gestão |
Master |