Publications & Citations
Journal article
| Year | Title / Publication | Link |
|---|---|---|
| 2024 | How many eggs in how many baskets? National versus regional diversification strategies and export success Journal of Strategic Marketing |
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| 2023 | Decision-making in international marketing: past, present and future International Marketing Review |
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| 2022 | How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market European Academy of Management |
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| 2022 | The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing Journal of Business Research |
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| 2020 | How do offshoring-related changes in job characteristics affect onshore managers’ affective organizational commitment? The moderating role of perceived organizational valence Journal of Information Technology |
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| 2020 | The implications of eWOM adoption on the customer journey Journal of Consumer Marketing |
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Teaching
2024/2025
| Semester | Course | Degree | Coordinator |
|---|---|---|---|
| 1º | Análise Quantitativa de Dados em Marketing | Mestrado Bolonha em Marketing - Marketing | Yes |