Publications & Citations
Journal article
| Year | Title / Publication | Link |
|---|---|---|
| 2026 | Keeping them hooked: exploring the facets and implications of users’ content interaction experience with brands’ social media Journal of Marketing Theory and Practice |
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| 2025 | Peace Brand Activism: Global Brand Responses to the War in Ukraine Journal of Public Policy and Marketing |
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| 2025 | International product adaptation and performance: A systematic analysis of the literature and agenda for future research Journal of World Business |
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| 2025 | Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction JOURNAL OF BUSINESS & INDUSTRIAL MARKETING |
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| 2025 | Luxury Fashion Non‐Fungible Tokens ( NFTs): Drivers of Ownership and Spillover Effect on Physical Luxury Products Journal of Consumer Behaviour |
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| 2024 | How many eggs in how many baskets? National versus regional diversification strategies and export success Journal of Strategic Marketing |
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| 2023 | Decision-making in international marketing: past, present and future International Marketing Review |
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| 2022 | How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market European Management Review |
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| 2022 | The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing Journal of Business Research |
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| 2020 | How do offshoring-related changes in job characteristics affect onshore managers’ affective organizational commitment? The moderating role of perceived organizational valence Journal of Information Technology |
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| 2020 | The implications of eWOM adoption on the customer journey Journal of Consumer Marketing |
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Teaching
2026/2027
| Semester | Course | Degree | Coordinator |
|---|---|---|---|
| 1º | Introdução à Gestão / Princípios de Gestão | Licenciatura Bolonha em Economia - Economia, Licenciatura Bolonha em Economia - Economia2025, Licenciatura Bolonha em Gestão - Gestão2025, Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Estudos Gerais - Estudos Gerais | No |