We are living through a period of crisis. National, European and world crisis. Global crisis. Financial crisis and economic crisis. The crisis discourse has taken hold in the media on an almost permanent basis. How do economists and managers view the crisis? Let's listen and talk about these issues. And we'll leave today's session feeling confident!
PROGRAMME
14:00 Reception
Prof. José Pereirinha, Vice-President
14:30 The crisis: live with it or overcome it? The role of the economist and the manager.
Prof. José Pereirinha
How can an economist or manager face an economic crisis? Let's take a look at three answers, given by teachers at our School. One answer is to try to understand it. It's up to the economist to describe its dimensions, to understand its causes, to envision the action variables to overcome it. And it's up to the manager to find good solutions, looking for signs of the economy's vitality in economic agents in order to reinvigorate economic activity.
14:45 Are all crises the same?
Prof. Rita Martins de Sousa
Let's talk about crises from the perspective of economic history. Is an economic crisis a historical inevitability? We have always known about economic crises. Is the current one like previous ones? How does the current one differ? Does knowledge of past crises help us to deal with the current one?
15:15 Being an entrepreneur in a time of crisis: daring or utopia?
Prof. Nuno Crespo
What does it mean to be an entrepreneur? Does it make sense to think that you can be an entrepreneur when you're going through a period of crisis? Does anyone take us seriously when we want to create a new product at a time when consumption is slowing down and the economy is slim? Do we have to wait for the economy to pick up before putting ideas we think are good into production? Let's look at some examples that are encouraging, even in times of crisis.
15:45 What's good always shows up... or the secret of good marketing
Prof. Patrícia Tavares and Prof. Cristina Baptista
In times of crisis, companies close down. But in times of crisis there are also companies that are reborn. Is it because they are helped (with subsidies), or because they manage to convert and produce quality products? And are they able to convey the right idea to consumers that these products really are quality and worth buying? What role does marketing play in this success? Let's take a look at some success stories, even in times of crisis.
16:30 School visit
Helena Laymé
17:00 Closing session
