ISEG was in 3rd place in the "Integrated Media" category of the APPM (Portuguese Association of Marketing Professionals) Marketing Awards, alongside major national and multinational brands.
ISEG has just been awarded 3rd place in the Media - Integrated Media category of the APPM Marketing Awards. This is the second year that ISEG has been recognised in this competition, after last year's win in the B2C Marketing - Brand launch/relaunch category, following the change in visual identity that reflected the Faculty's new positioning and vision.
The 2023/24 campaign "Nobody has the numbers ISEG has", now recognised by the panel, was developed by Saint Pirate with the production company el-Hey, and was communicated in a broad and robust media plan that included formats such as cinema, radio, outdoor, social media, digital and press.
The "Nobody has the numbers ISEG has" campaign has brought effective results for the School's performance, reflected in the increase in demand and quality of those national and international students who choose ISEG for their studies.
“It is very gratifying to be part of this success story where ISEG has been unequivocally recognized as a benchmark in the teaching of Economics and Management.
With the Marketing Awards, we're on a par with major national and multinational brands. For the second year running, this recognition provides us with the certainty that we are on the right track and that we must continue to work hard and make a name for ourselves as a different and daring school where students are truly happy. I am truly convinced that we are becoming a love brand, which is unique in this sector.", says Helena Laymé, ISEG's Marketing Director.
The APPM Marketing Awards are an initiative promoted by the APPM - PORTUGUESE ASSOCIATION OF MARKETING PROFESSIONALS, which aims to reward the best in the marketing sector in Portugal. The jury is made up of 15 renowned professionals in their respective fields.
Of the 229 applications in this year's competition, 90 were selected for the shortlist, with ISEG being a finalist in the Social Media, Integrated Media, and Outdoor categories.
