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Nowadays, no company or organization can live without a diversified marketing strategy. Digital or relational marketing, direct or indirect, outbound or inbound, viral or guerrilla, are all relevant.
And now you have a good way to get to know them in depth: ISEG's Master in Marketing (MMKT).
The MMKT provides the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the fundamentals of marketing with the latest developments in its theory and practice. It is an internationally recognized master's degree that was ranked 29th in Eduniversal's TOP 240 Best Masters Global Ranking 2024, in the Marketing category.
The Master in Marketing trains highly technically competent staff in the field of marketing and with solid knowledge in various areas of specialization.
This course provides a first approach to scientific research in the field of marketing.
It is a master's degree of a professional nature, with a view to ensuring that students who complete this course enhance their employability and future career prospects.
It develops students' abilities to understand, select and apply marketing methods and techniques, as well as communication, teamwork and leadership skills.
The faculty is experienced and has a close link between the academic side and the business reality.
The adopted approach integrates a mix of exposition with case studies, group work and practical experiences, which aim to reinforce your mastery of theories and models in the area of marketing knowledge.
Integration into the network of graduates of the Masters in Marketing and ISEG, which will be an asset throughout your professional career.
start to build
your personal brand
The Master in Marketing is essentially intended to complete the first cycle training provided by a degree in Management and related subjects. This is a master's degree of a professional nature, with a view to ensuring that students who complete this course enhance their employability and future career prospects.
With this master's degree, you will be able to carry out functions of marketing management, commercial management, brand management, account management, management of social networks and web content, data analyst, among others.
| Year 1 - Semester 1 | Credits |
|---|---|
| Market Behavior and Brand Management | 6 |
| Digital Marketing and Integrated Communication | 6 |
| Market studies | 6 |
| Finance for Marketing | 6 |
| Optional I or Strategic Marketing* | 6 |
| Year 1 - Semester 2 | Credits |
|---|---|
| Customer Relationship Management | 6 |
| Service Marketing | 6 |
| Business Marketing | 6 |
| International Marketing | 6 |
| Optional II or Operational Marketing* | 6 |
| Year 2 - Semester 1 | Credits |
|---|---|
| Qualitative Data Analysis in Marketing | 6 |
| Quantitative Data Analysis in Marketing | 6 |
| Research Methods | 6 |
| Master's Final Work (Dissertation/Project) | 12 |
| Year 2 - Semester 2 | Credits |
|---|---|
| Master's Final Work - Design - Dissertation | 30 |
* The choice of optional curricular units is only possible for students who have completed the 1st cycle Operational Marketing and Strategic Marketing curricular units. Cases of doubt will be decided by the Master's Scientific and Pedagogical Commission.
See the description of each Curricular Unit here.
Applications for all master's degrees at ISEG are made online.
Candidates for Master in Marketing must:
Notes:
Minimum Global Assessment for acceptance of a candidate: 14 points.
Minimum Global Assessment for immediate acceptance of a candidate in anticipation of selection: 15 points
Provisional tuition fees for 2024/25, pending confirmation by the University of Lisbon's statutory bodies.
| students from | 1st year | 2nd year | Total |
| Students within the EU | € 4,750 | € 2,000 | € 6,750 |
| Students outside the EU (International) | € 6,000 | € 2,500 | € 8,500 |
We believe that financial restrictions should not impede access to higher education and that is why we seek to provide equal opportunities for all.
At the student's request, a specific payment of the fee can be agreed.
If you are not an EU, EEA or Swiss citizen, then you will need a Student Visa.
Once you have decided to join the master's program and paid the 1st tuition fee instalment to secure your place, you can issue the acceptance letter on the FENIX Portal. This document will be needed later to apply for a Student Visa.
The student visa must be requested at the nearest Embassy or at a Portuguese consular post in the country of origin.
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