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Seminários e Conferências

EMAC Regional Conference 2024

25 Set / 27 Set from 08:00 to 19:00

Exploring the Future of Marketing: Reshaping Marketing’s Role in the Society

Companies worldwide still consider consumers as a central pillar of business. Consumers are more and more connected, using technology largely, concerned about individual (e.g., safety, stability, identity, relationships) and environmental aspects (e.g., climate change, economy, politics). They are searching to interact with companies with a meaningful purpose that can provide real value solutions. This situation forces companies to rethink marketing strategies in a way to provide viable alternatives combining opportunities and available resources to make a difference in society.

Considering the current marketing challenges, we invite the researchers to submit papers exploring, but not limited to, Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Business-to-Business Marketing, etc.

Dates & Call for Papers

  • Paper submission deadline: 30 April 2024 (16:00 CET)
  • Notification of acceptance: June 2024
  • Early bird registration deadline: 6 August 2024
  • Regular registration deadline: 9 September 2024
  • Conference dates: 25-27 September 2024

For information about the call for Papers, click here.

About EMAC

The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.

EMAC Events

  • Annual Conference: hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects at various stages of development.
  • Regional Conference: aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Regional Conference serves the marketing communities of transition societies and interested researchers as a meeting point.

    The history of the EMAC Regional Conference began in 2007 at the University of Maribor (Slovenia) where researchers from this region, dealing with market development issues, decided to launch a conference entitled Marketing Theory Challenges in Transition Societies (MTC). The MTC conferences were hosted for two consecutive years by the University of Zagreb, Croatia (2008) and again by the University of Maribor, Slovenia (2009).

    In 2010 the MTC conference was embraced by the European Academy of Marketing and since then has continued with support of EMAC under a new title – EMAC Regional Conference. Marketing Theory Challenges in Emerging Markets. The first EMAC Regional Conference was hosted by Corvinus University of Budapest, Hungary (2010).

EMAC Publications

  • Newsletter: To keep the EMAC membership informed of its activities as well as other happenings in the field, the Academy publishes the online EMAC Newsletter. Apart from conveying information on trends in the field, the Newsletter disseminates quarterly information on ongoing and completed research, teaching material and job vacancies.
  • International Journal of Research in Marketing (IJRM): Building on a great tradition of global marketing scholarship, IJRM, EMAC flagship journal, aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.

For more information click here:; or contact Anne-Laure Marteaux, EMAC Executive Secretary:

About University of Lisbon and ISEG

The University of Lisboa

The University of Lisboa (ULisboa), founded in 1911, is a prestigious public research university in Portugal’s capital. Today, the University of Lisbon boasts 18 schools, covering a wide spectrum of academic disciplines, from humanities and social sciences to cutting-edge research in architecture, engineering, health sciences, and natural sciences. In 2023, ULisboa proudly holds the top position in major international rankings and ranks among the world’s top 200 universities. ULisboa is committed to academic excellence as a leading institution in the Portuguese academic landscape.

For more information click here:

ISEG – Lisbon School of Economics & Management

Established in 1911, ISEG – Lisbon School of Economics and Management is a prestigious public school within the University of Lisbon. As a pioneer, it launched the first undergraduate degree program in management and executive education in 1979 and introduced some of Portugal’s first MSc and PhD programs in economics and management. The School has four Academic Departments: Economics, Management, Mathematics, and Social Sciences. The management department is divided into scientific areas, which include the scientific area of strategic management and marketing.  Accredited by AACSB since 2018 and AMBA since 2007, ISEG ranks among the top 5% of globally accredited Business Schools. Its recognition extends to international rankings, including the Financial Times FT Rankings for Masters in Finance.

For more information click here:

ADVANCE Research Centre in Management

In May 2007, ISEG established the ADVANCE – Research Center in Management, with the primary goal of fostering innovative and high-quality research in the management field. The center is committed to conducting cutting-edge research, combining robust theoretical foundations with extensive empirical investigations, to achieve international recognition as a premier research hub.

About Organizing Committee

Conference Chairs

Prof. Márcia Maurer Herter, PhD

Prof. Sandra Miranda, PhD

Organizing Committee

Prof. Vitor da Conceição Gonçalves, PhD

Prof. João Mesquita Mota, PhD

Prof. Helena Milagre Martins Gonçalves, PhD

Prof. José Manuel Cristóvão Veríssimo, PhD

For more information about the conference chairs and the organizing committee, click here

Paper Submission & Registration

Paper Submission

Deadline for paper submission is 30th of April 2024 (16:00 CET Time).

Submission link:

For information about submission guidelines, click here.

More information soon.

Conference registration fee

Type of feeConference registration feeAccompanying person fee
Early registration
(by August 6, 2024)
€400€ 130
Late registration
(August 7 to September 9, 2024)
€440€ 150
Cancellation fee*€150 €30

The Conference registration fee includes:

  • Welcome Reception on September 25, 2024
  • Gala dinner on September 26, 2024
  • Coffee breaks and lunches during the Conference
  • Admittance to all scientific sessions of the Conference
  • Admittance to all special sessions/workshops of the Conference
  • Admittance to Early Research Symposium on September 25, 2024
  • The EMAC Membership fee for 2025 (125€ )* 
  • Conference documentation
  • Certificate of attendance

*Delegates who have already paid the 2025 membership fee either individually or at the EMAC 2024 Annual Conference in Bucharest will not be charged for the membership. Do not register on the regular system and contact Anne-Laure Marteaux.

The accompanying person registration fee includes:

  • Welcome Reception on September 25, 2024
  • Gala dinner on September 26, 2024

General terms and conditions

Cancellation Policy

  • Cancellation requests must be sent by e-mail to Anne-Laure Marteaux.
  • Cancellations received by August 6, 2024 (midnight CET) will be refunded, minus an administration fee of €150.
    After August 6, 2024, no refunds will be granted.
  • Delegates who do not cancel and do not attend will not be refunded.
  • Substituting a registered delegate with an alternative person (one of your co-authors only) is acceptable until August 6, 2024. The order of the authors will not be changed either in the programme or in the proceedings.


By no means shall EMAC be held liable, either directly or indirectly, for any problematic issue that may occur within the framework of the Conference and its organization, not only with respect to the organizers but also with respect to third parties (airline companies, hotels, transportation, taxis, etc.) while in the performance of duties or services even indirectly related to the Conference.

This contractual liability exemption clause is equally valid in case of an event of force majeure which leads to the disruption and/or the partial or complete cancellation of the Conference programme, for reasons not attributable to EMAC. An event of force majeure is defined as an unforeseen and exceptional event – be it climatic, environmental, political or socio-economic – and does not imply any limitation. Furthermore, the delegate also expressly agrees to totally absolve EMAC from any responsibility and liability with regard to travel insurance and related costs or claims. It is solely up to the individual to seek out and purchase or otherwise obtain the necessary insurance with regards to his/her travel, etc. and/or to independently issue a claim against any third party that may be responsible for direct or indirect losses or damages caused to or suffered by the delegate en route to and from the Conference.

Best Paper Award

More information soon.


Preliminary Programme (To be confirmed)

>> Wednesday, September 25

Early researcher symposium

Welcome reception

>> Thursday, September 26

Plenary Session & Keynote Speakers
Parallel sessions

Parallel Sessions

Gala Dinner

>> Friday, September 27

Parallel Sessions

Parallel Sessions
Social event

Social event

Detailed Programme
More information soon.

Early Researcher Symposium

Pre-Conference 5th Early-Stage Researcher Symposium

ISEG, 25 September 2024

ERS is an initiative of EMAC for early-stage researchers, including young lecturers, postdocs, PhD students as well as senior researchers who want to learn more about how to conduct research and publish. The symposium provides an opportunity to learn from experienced researchers and supports the development of professional skills for building an academic career. The ERS is an opportunity to meet like-minded people, present your research interests, exchange ideas and potentially start project collaborations and networking.

More information about presentations soon.


  • Early Researcher Symposium Fee: 50€ (please contact Anne-Laure Marteaux:
  • For EMAC Regional participants: included in the conference fee (please indicate it by ticking the dedicated box on the conference registration form)

If you have any questions related to ERS, please do not hesitate to contact Anne-Laure Marteaux, EMAC Executive Secretary (

Keynote Speakers
More information soon.

Meet the Editors Session
More information soon.

Gala Dinner & Social Events
More information soon.

Presentation Guidelines

Oral Presentation Guidelines
More information soon.

Poster Session
More information soon.

Conference Venue

The conference will take place at ISEG in the Quelhas building. Quelhas is a traditional architectural structure that preserves historical traces with the city of Lisbon (Inglesinhas convent, National broadcaster studio) that was renewed maintaining its historic features. 

ISEG is located in the Lisbon city center, within walking distance from bus stops, tramcar stops, and train stops.

ISEG Address
Rua do Quelhas 6, 1200-781 Lisboa

Welcome Reception
More information soon.

Conference Gala Dinner
More information soon.

About Lisbon

Lisbon is the capital and largest city of Portugal. It was founded as a Phoenician settlement and later became a Roman city called Olissipo. Throughout its history, Lisbon has been influenced by various civilizations, including the Moors and the Christians during the Middle Ages. In the 15th and 16th centuries, Lisbon played a crucial role in the Age of Exploration, serving as a starting point for voyages to the New World, Africa, and Asia. The city was severely damaged by a massive earthquake and tsunami in 1755, but it was rebuilt in the elegant neoclassical style that characterizes much of its architecture today. Lisbon was the centre of the Carnation Revolution in 1974, which led to the overthrow of Portugal’s authoritarian regime and the establishment of a democratic government.

Key historical landmarks include the Belem Tower and Jeronimos Monastery, which are UNESCO World Heritage Sites, reflecting the city’s maritime heritage.

The city’s attractions are diverse. The Alfama district, with its narrow streets and traditional Fado music, offers a glimpse into old Lisbon. The bustling Bairro Alto and Chiado areas are known for their vibrant nightlife and cultural scene. The modern Parque das Nações and the Oceanário de Lisboa showcase contemporary architecture and marine life, respectively.

Lisbon’s tram network, especially Tram 28, is a popular way to explore the city, offering scenic views of its historic neighborhoods. The city’s cuisine, particularly seafood, and the unique pastéis de nata (custard tarts) are must-tries for visitors.

For more information visit:

Travel to Lisbon & ISEG

Travel to Lisbon

  • Arriving by Plane

Lisbon’s International Airport (Aeroporto da Portela) is only 7 km from the city centre (approximately 20 minutes by car).

Underground: The underground (metro) Airport-Saldanha line takes about 20 minutes and has connections to other lines that reach other parts of the city. There are two underground stations close to ISEG: Rato (13 min walk) and Cais Do Sodré (17 min walk).

Aerobus: The Aerobus service to the city center begins at 8 am and ends at 9 pm (every 20 minutes). Attendees should get off at Av. Fontes Pereira de Melo bus stop. From there, they should take the number 727 bus to go to ISEG and get off at Av. D. Carlos I bus stop.

Taxi and car ride-sharing platforms: Services are available 24 hours a day, the journey time to the city centre lasts 20-30 minutes. From 10 pm to 6 pm, the taxis’ fare increases by around 20% and luggage is charged according to a fixed rate. Bolt and UBER are the car ride-sharing platforms available In Lisbon.

  • Arriving by Train

Attendees should reach the Santa Apolónia railway station. To get to ISEG, attendees should take the 728 bus and get off at Santos. Then there are two alternatives: walk up Av. D.Carlos I (5 minutes) or to take the number 706 or 727 bus and get off at the end of Av. D.Carlos I.

How to get to ISEG?

The Conference will be held at ISEG (University of Lisbon).

  • Bus:
    • 706 / 727:Av. Dom Carlos I
    • 713 / 773: Rua Borges Carneiro
    • 714 / 760 / 774: Largo Conde Barão
    • 728: Av. 24 de Julho
  • Tram:
    • 25 / 28: Calçada da Estrela
    • 15 / 18: Av. 24 de Julho
  • Train:
    • Cascais Railway Line: Santos station
  • Subway:
    • Yellow Line: Rato station
    • Green Line: Cais do Sodré station


More information soon.

Sponsors & Partners


For submission and/or registration issues only, please contact:

Anne-Laure Marteaux:

For any other issues, please contact:

Organizing committee: