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Awards and Distinctions

ISEG professors honoured with a distinction at an international marketing conference

The paper is entitled "Understanding Chinese Consumers' Livestreaming Commerce Acceptance: A Set-Theoretic Approach“.

This conference is organised annually by the Marketing, Strategy & Policy Research Centre , and this year it took place in Goa, India, from the 26th to the 29th March.

The meeting was hosted by the Goa Institute of Management and Bharati College (New Delhi), together with the support of the Pacific States University (USA), the University of the Arts London - UAL, Lancaster University, Brunel University (UK), and Konkuk University in South Korea.