ISEG took part in the university marketing competition organized by Pearson in November 2016. This is a challenge in which teams from various universities in Portugal and Spain compete against each other using a simulator that records the teams' strategic options taking into account the jeans market.
The team that represented ISEG is part of the Operational Marketing undergraduate course and is made up of the following students
Clarisse Manteigas, Filipa Ferreira, Inês António, Júlio Neves and
Prof. Carolina Afonso.
The team finished in
4th place and stood out in the social media challenge, which she won, receiving the book "
The business of choice. Marketing to consumer's instincts" by Matthew Willcox (Pearson).
In the words of
Inês António, a spokesperson for the group:
"Taking part in Pearson's marketing challenge was a very enriching experience. In a practical way, we applied the concepts taught in the Operational Marketing course. This experience gave us a clearer view of how an organization's marketing department works and the decisions it has to make."
